E-Bikes Branding

E-bike a word which was not familiar is now well know to us. The segment in two wheeler which was nothing few years back is now gaining momentum.

What is E-bike?

An Electric Bike or Scooter is a battery operated vehicle that is very economical with low maintenance cost and zero pollution. Electric two wheelers use the electrical technology of rechargeable battery that converts the electrical energy into mechanical energy. The battery of an EV can be charged easily using a power connection.

Features of E-bike and Scooters

Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are becoming potent alternative to the conventional two-wheelers and the Electric two-wheeler industry in India is developing at rapid speed.
Have a look at the unavoidable advantages of Electric Bikes and Scooters :

• Licence and registration is not required for E Bikes and Scooters.
• Electric two wheelers run on re-chargeable battery and uses electricity as fuel in place of conventional Petrol/Diesel.
• E Bikes and Scooters can beat the rising prices of Petrol/Diesel.
• Simple design, light weight and economical Electric Vehicles are very low in running and maintenance cost.
• With the ease of handling, Electric two wheelers saves the commuting time in congested roads specially in urban areas.
• Electric vehicles are more efficient in terms of generating usable energy from their electric engine's battery in comparison to the regular fuel conversion. In this way E Bikes and Scooters are innovative and efficient mode of personal transport.
• Electric bikes or scooters use electricity therefore no emission of harmful gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2).

Branding:

E-bike with success in countries like US and China is ready to set a stage in India. But then the real challenge is how to promote this product? What should be communication strategy?
Various two wheelers companies have position there product on various attributes such as:

• Technology
• Power
• Style/Look
• Colour variants available
  
• Price

While based on the benefits of E-Bike one can do branding based on:

• Eco-friendly
• Fuel Efficient (as compared to petrol)
  
• Battery run
• Price
• No licence & registration required

Once consumer has knowledge about the product and its benefits (in this case E-bike) then positionig can be done on basis of:

• Design/look
  
• Technology ( in this case mostly battery)
• Other features (Alloy wheels, Antytheft electronic security system etc.)
• Colour variant available.
  

Here are ads of few E-bike companies where Yo-bikes being 1st mover highlighted Fuel Efficiency and Avon which is late comer concentrating on looks & other feature:


Indus Yo Bikes:

Tagline: "Ab rasta hai aapke paas"

Position: Positioned as bike which help you to stay way from troublesome price of Petrol and gives you extreme millage as compared to petrol vehicle.



Avon E-Bike:

Tagline: "In the spotlight naturally!!"

Position: The company has tried to positioned their product which guarantee admiration with its swanky look, comfortable seating and Antitheft electronic security which makes it always in spotlight.