Colors - Khataro Ke Khiladi (Direct Response Advertising)

Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing.

1. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited.
2. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.

If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising.

Here is direct response advertising of Colors - Khataro Ke Khiladi

Hypothetically objective for this ad can be:

Objective:

• To increase awareness about up coming show KKK-2
• Get the direct response for participation in KKK-2

Apart from print ad, kkk-2 team have used holistic approach for effective media reach. Some of them are as under:

TVC



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