Mahindra Xylo Positioning

Mahindra Xylo teaser ad:
If someone wants to know what is positioning of Mahindra Xylo then you can easly predict it from its teaser ad clearly stating that "THE ERA OF SEDANS IS OVER". Below is the full TVC of Xylo.

Mahindra Xylo full TVC:

I think they have position themself very smartly as they are targeting people who are looking to buy car like Dezire and at this price there are chances like that Xylo can be taken as taxi just like Qualis. Although they are also looking to attract people who are planning to buy Innova but with such TVC one can clearly predict that they are trying to be on safer side and don't want people to perceive this car as taxi but as family car.

What you all say???