TATA Indica Vista

TATA Indica not an old name to us. Started its journey in 1998 and still running very successfully. Recently TATA celebrated its 10th anniversary. With time product changes and so has Indica. The new Indica Vista was revealed at Indian Auto Expo 2008.

Here is the Print ad of TATA Indica Vista. The ad on right hand was published in November 2008 and ad on left was published in today's TOI. In pic under I have compared change in the copy text of these two ads.

Indica which is in the market for long time and had got appraisal from million of customer and by those also who are not but then is it really necessary to advertise just to tells about its features, engine or any other feature or design. Though Indica Vista has significant change than its previous version and it is very much required to communicate it but i think its high time to associate NEW car with the consumers.

For consumer car is not just for the purpose of traveling but it shows their status/personality. Without associating with the consumer I don't think its really going to click any one or gets motivated.

We have example of Corolla Altis "Inspiring envy", SX4 "Men are back", and many more. What is different in these ads from that of Indica Vista is that they are associating with some personality set. For that matter here is ad of Indigo which is clearly targeting specific audience.

In fact TATA Indica also did it earlier but now they need to do it again.

Yes ! I agree that these are commercial not print ad but then whether Print or Electronic in the end what matter is right communication.

Here is one more example. You all have seen commercial of SX4, here is Print ad supporting same message.

I really don't say that Indica Vista ad is useless. Of course it is very much required to communicate each and every thing but then there are no. of ways to do so. Instead their ad agency must have come up with some creative where not only they highlight features but also gets emotional appeal.

what you all say??