Kingfisher Airline is one of the premium service provider in India and the only airline with 5 star rating. But since the Indian people are very much price conscious and prefer low carriers, attracting them to your services is one of the biggest challenge for company like kingfisher & Jet airways. To do the same what is required is to come up with strategy which not only attract the new customer but also retain the existing with out diluting your image as premium services provider.
In this ad Kingfisher has come up with loyalty program where frequent flyer can earn extra miles with each travel. However this is not something new in the industry, various airlines are offering these services but whats in this ad is there communication strategy.
Kingfisher Airline is consider as the premium brand in Airline services and what was required by the company was to come up with communication where they do not dilute there image and can effectively attract price conscious customer.
The first line says "We're redefining low fare flying. Introducing our new service. Kingfisher Red" . In ad one can clearly portrait from the picture that with frequent flying total amount will be same as that of low cost airline due to Kingfisher Red service. Also red colour which resemble kingfisher, coming up with their service name "Kingfisher Red" is not only creative but will defiantly help in recognition.
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