TATA Indica 10yrs, Maruti 800 25 yrs : Anniversary

When we say TATA Indica we realize a car which had earlier put Indian automobile on global map, a car which had brought faith in Indian engineering, a car stand up against global competition, a car who build business from nothing to ten thousand crore, a car which improved quality of life for nearly a million, a car which laid the foundation of world's most awaited automobile. This is what TATA is conveying to Indian customer on 10th Anniversary of TATA Indica.

Mostly at anniversary what company do is give some discount or something like that so that they can retain customer loyalty or get the consumer confidence which in other words we say PR(Public Relation).

TATA motors what they have done in this initiative that they have tried to touch consumer heart with some beautiful cotes and by offering their bread & butter model TATA Indica Limited addition. This I feel is very innovative way to not only get consumer focus on Indica history of being one of the top selling model but also help in building strong image of Indica in consumer mind. this will by no doubt will definitely help in improving sales.

On the other side similar type of occasion was for Maruti Suzuki when they finished their Maruti-800 25 yrs of existence. The ad which company advertise was as under:

Here the ads objective is to tell company about how throughout the years Maruti had been committed to good quality, good services, different products for different segments and now when they are leader in India still what matters is to them earlier and now is "Commitment to its customers"

The differentiation between the two ads is the extra gift which TATA is offering to customer i.e. TATA Indica Limited edition. Both ads had clearly conveyed how these companies had grown and what extra they have brought up to society but in the end what matters is what are you going to offer to your customer on this anniversary. It can be any thing not just few line indicating about their achievements. Customers wants something different.

However Maruti did offered some discount but then my friend who is going to convey this to your customer. Even if you did informed through other channel or media I can not see its reach.

But as if now between these two ads I think the best PR activity goes to TATA Indica. :)