SpiceJet Airline AD

Aviation Industry which was looking promising in 2007-2008 as aviation sector of India moved to 9th position form 12th position in 2006. Growth for the period was 45% in domestic traffic and 15% in International traffic but all of a sudden airlines hit by a turbulent patch when Jet fuel price moved to Rs.71,028.26 per kilo liter in August 2008. Most of the airlines were effected by this however good news for India was non of the airline file bankruptcy where 31 airlines have gone bankrupt across world wide.

The cost of Jet fuel has fallen to over 50% since then(August). Rs.32,691.28 per kilo liter in September 2008. As a result many airlines reduced their fare, straight away passing benefit to consumer. (some links for same are as below)
[Slash in price news]
Air India
Jet Airways
Kingfisher

Here is Ad of SpiceJet Airline


Now though these links are for the major players and low cost airline not got that coverage and it is very necessary to convey this to your consumer. I think it was wise enough for spice to advertise and let the consumer know that there own low cost carrier is back in action with basic fair starting from Rs.99

Where there is news of slash in 10-80% rough around on different routs by different airlines but then what is important is to convey it to consumer and SpiceJet taking initiative by advertising is good move.

what you all say???