See the difference between the two ads. Both target audience seams to be same. where we have seen TVC of Indigo clearly stating "in the end style does matter" but here in print ad i don't find any similarity in the ad message of TVC and print ad. However that's not the point i want to discuss. Here i want your attention towards the difference between the creative approach between the two ads, in which i feel Ford Ikon ad has overwhelm the Tata Indico ad.
The Ikon ad shows the informal mirror of the man in the formal clearly positioning car for youngster and who is looking stylish good performance car with tag line "Sensible Bhi, Crazy Bhi" which i feel is very creative approach to put your message. Where as ad of TATA Indigo seems to be too ordinary which i don't think is good enough to break the clutter. However their TVC is really good.
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