AUDI the Luxury car
Introduction
Audi is one of the most famous car manufacturing company in the world. It is a German based company and it is also one of the oldest car manufacturing company of Germany. Audi was established by August Horch in 1909. The name came from the Latin Translation of the word Horch, which in German meant 'listen'. However, the official Emblem of Audi changed from 1932. It became four rings. The reason behind it being the merging of four different companies together under one name "AUDI". The four different countries were DKW, Horch, Wanderer and NSU.Audi India is a part of the Audi Group. After having created a strong base in China, Audi's next Asian dream is to have a string base in India too. Audi has analyzed the Indian market and wants to have a firm grip on the Indian market as well. Right now Audi has three dealers in India and they are located in Delhi, Mumbai and Bangalore.
Achievement:
In the Asia-Pacific region, Audi recorded sales of around 65,800 vehicles in the first six months of the year, a rise of 21.6 percent (2006: 54,110). In India, where Audi set up a new National Sales Company in March this year, sales increased by 48.2 percent (206 vehicles; 2006: 139) over the first six months, and by 15.4 percent in June (30 vehicles; 2006: 26).
Introduction
Audi is one of the most famous car manufacturing company in the world. It is a German based company and it is also one of the oldest car manufacturing company of Germany. Audi was established by August Horch in 1909. The name came from the Latin Translation of the word Horch, which in German meant 'listen'. However, the official Emblem of Audi changed from 1932. It became four rings. The reason behind it being the merging of four different companies together under one name "AUDI". The four different countries were DKW, Horch, Wanderer and NSU.Audi India is a part of the Audi Group. After having created a strong base in China, Audi's next Asian dream is to have a string base in India too. Audi has analyzed the Indian market and wants to have a firm grip on the Indian market as well. Right now Audi has three dealers in India and they are located in Delhi, Mumbai and Bangalore.
Achievement:
In the Asia-Pacific region, Audi recorded sales of around 65,800 vehicles in the first six months of the year, a rise of 21.6 percent (2006: 54,110). In India, where Audi set up a new National Sales Company in March this year, sales increased by 48.2 percent (206 vehicles; 2006: 139) over the first six months, and by 15.4 percent in June (30 vehicles; 2006: 26).
Market StatisticsThe dazzling array of luxury goods available today is clearly catering to the growing number of Indians who are enjoying unprecedented level of affluence. Statistics show that in 2001-2002 there were 20,000 families in India with annual income of more than Rs 1 crore .By 2005 ,that number has increased to 53,000 families and by 2010 ,India will have an astounding 1,40,000 millionaires
Growing affluent Population
India is still a niche market for luxury products, but it is one that is growing fast and producing aspiration life styles In terms of population percentage, it may seen minuscule. The seriously rich and affluent represent just 1 per cent of the entire population, but with a base of one billion people, it still adds up to 10 million high end customers, a substantial number in any market.
India is still a niche market for luxury products, but it is one that is growing fast and producing aspiration life styles In terms of population percentage, it may seen minuscule. The seriously rich and affluent represent just 1 per cent of the entire population, but with a base of one billion people, it still adds up to 10 million high end customers, a substantial number in any market.
Scope of Audi in India 
It is a sign of what economic liberalization has done for millions of Indians. Sure, there are abysmal and shameful levels of poverty and India is still very much a Third world country in many respects. Yet, at the same time, country’s economic growth in the last decade, along with China's has been the envy of the world.
It is a sign of what economic liberalization has done for millions of Indians. Sure, there are abysmal and shameful levels of poverty and India is still very much a Third world country in many respects. Yet, at the same time, country’s economic growth in the last decade, along with China's has been the envy of the world.
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